Virtual tours have become one of the most effective ways to explore homes for sale, especially for out-of-state buyers, busy schedules, or early-stage research. Today’s buyers rely on a mix of real estate platforms and social media to get a true feel for a property before touring in person. Instagram is now one of the largest platforms for real estate virtual tours. Agents regularly post video walkthroughs, Reels, and Stories showcasing layouts, finishes, views, and lifestyle features. Because content is updated in real time, Instagram is especially useful for seeing new listings and market activity quickly. YouTube remains the best platform for long-form virtual tours. Full walkthrough videos, drone footage, and neighborhood tours give buyers a clear sense of scale, flow, and location. It’s a top resource for relocation buyers who want deeper context without traveling. Zillow allows buyers to filter specifically for homes with 3D tours, including Matterport-style walkthroughs. It’s one of the most commonly used home search platforms, though tour quality can vary. Realtor.com pulls directly from MLS data and often includes virtual tours, videos, and floor plans, making it a reliable source for accurate listing information. Using a combination of Instagram, YouTube, and major real estate platforms gives buyers the most complete virtual home search experience.
